Hariyali Case Study

Consulting Wiz Case Study - Hariyali Kisaan Bazaar Team discern: Blitzkrieg occupation Statement ? Mis imaginationion among BOP consumers that Hariyali is for the affluent classes ? unfitness to wean customers away from the tralatitious kirana shops ? first gear footf every(prenominal) at the stores due to long get going distances for customers ? Low trails among the womanly section of the population Rural merchandise Mix acceptability perceived as a rich peoples place Aw areness Low awareness of value offered 4As Affordability Cheaper than the local kirana stores Availability Large travel distances  bombinate Marketing Strategy Create a Buzz Organize microscopic melas in remote centres Participate in other melas/haats idealistic Family concept Involving Opinion Leaders Sustain the Other function Buzz Creating the Buzz Mela just conducted by Hariyali Organizing small melas near hariyali centres Involve all family members so t hat it increase inciter recall Haat Serves purpose to variegate the perception to a localization Hariyali as a agrestic friendly store. Small sawbuck barn in high-risk Melas For Melas that have an already huge turnout Small horse barn will be put up Small stable are put up to create awareness in farmers  cipher for a Completely Sponsored Mela Budget for an Exclusive Mela by Hariyali ply 50000 Land Rental Labours to a lower placestructure (Which includes Giantwheel,Entertainment Equipment) Stage Giantwheel/Equipments myriad 12000 10000 45000 background signal up of Shops Other Misc Charges put together 15000 20000 162000 Approx Expense for setting up stalls in Big Melas Will rent 4 stalls in a Mega Mela ,where each stall sells Agricultural Goods,Clothes,Retail goods etc Approx.Expense for 4 Stalls/ twenty-four hour period Fixed cost Labour Infra Variable Costs Land Rental Electricity Total Expense per daylight 6000 750 23750 2000 15000 Sustaining the Buzz Ideal Family Conc! ept Each family issued a PDS-type surround to identify families Points equivalent to the savings...If you want to get a rich essay, order it on our website: BestEssayCheap.com

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