Service Marketing Essay Example | Topics and Well Written Essays - 3000 words

Service Marketing - Essay ExampleStudents needs and wants are satisfied in a better way if they improve their communication and promotion strategies. Many performer art groups such as Lyric Opera in Chicago, which has seasonal sellouts, saying huge operating deficits that they must cover by more aggressive marketing strategies. The YMCA, the Salvation Army and the Girls Scouts have lost members and are now modernizing their missions and service to attract more members and donors. Even government agencies have shown an increased interest in marketing. For typeface, the US army has a marketing plan to attract recruits and heterogeneous government agencies are now designing social marketing campaign to encourage energy conservation and concern for the environment or to discourage smoking, alcoholic drink and drugs. The continued growth of non-profit and public sector marketing presents new and exciting challenges for marketing managers (J sensations, 2008). Lets first understand the meaning of service. When you do something for someone, the challenge of doing it is called a service. While a product is tangible, a service is untouchable and not visible because it is not a physical material. A service is expendable and has to be experienced and chamberpotnot be owned. In marketing terminology, the nature of service has the following characteristics it cannot be separated from the place, point or provider where it is consumed from. For example one cannot take a live concert home it can only be experienced and enjoyed at the venue, while a product can be consumed, purchased and taken back home. A service is perishable the same thing cannot be repeated in exactly the same manner or it cannot be... For example one cannot take a live concert home it can only be experienced and enjoyed at the venue, while a product can be consumed, purchased and taken back home. A service is perishable the same thing cannot be repeated in exactly the same manner or it cannot be sto red for future use. For instance, when travelling by air, the air travel will only last for the time duration of the journey. There is always going to be a difference in service provision and cannot be identical because human effort is involved, thus it is variable. A service does not have a physical presence and cannot be felt or touched, it is intangible. As you cannot own a service so there can be no leotards or ownership for the consumer who gets benefitted by the service, for example if you have attended the lecture of a professor but you cannot own it.Service marketing provides function to both stock to consumer and also business to business. The marketing of service may be provided in all fields like hospital services, air travel, banking, healthcare, telecommunications, police and army services by government and private sector may offer schools, colleges, entertainment companies, and other professional services like counseling or advertising. All these services are now be ing marketed to satisfy consumer want accordingly. Consumers put in their time, effort and money to get facilitated by such services. We will now count on whether it is really so or not. Do marketers pay any heed to consumer benefit other than their own motives? (Pope, 2009)